Google keeps us on wheels with all algorithm updates keep rolling, one element has stayed quite in tune for inbound marketers seeking to optimize their website for the search: Keyword Research.
Well, the requirement to do keyword research is at the same level. How you do, that hasn’t.
What Is Keyword Research?
The procedure of finding and analyzing search terms that crowd enter into the search engines with the motive of utilizing that data for a particular purpose, usually for search engine optimization or general marketing is known as keyword research. The keyword research focused to resolve the queries about the target, ranking difficulty, the popularity of these queries and much more.
Why is Keyword Research important?
Keyword research gives valuable insight into the queries that your target population is searching on Google. These actual search terms can assist you to prepare the content strategy and your larger marketing strategy. However, keywords may not be as essential to SEO as you may think.
To some extent, it is true; in the eyes of an SEO professional the utility of keywords that accurately match a person’s search is no longer the most important ranking factor. Rather, it’s the purpose behind that keyword, and whether or not content solves that purpose.
But that doesn’t mean keyword research procedure is outdated, it helps to tell you what topic people are concern about and among the audience how popular those topics are actually. Therefore, topics here are the operative term- searches that are getting high volume per month while researching keywords, you can sort and identify the topics that you like to create content on. Then, utilize these topics to dictum keywords you look for and target.
For Your SEO Strategy How to Research Keywords
Step 1: Create a list of relevant and important topics about your business
Firstly when you think to rank in terms of generic buckets, just think about relevant and important topics for your business. You’ll come up with approx. 5-10 topic bucket. Later in the process, you can use those topics to assist with come particular keywords.
Step 2: Next, with keywords fill those topic buckets
After finalizing topic buckets, now identify some keywords that fall into those buckets. In the SERPs (search engine results pages) you think these keyword phrases are essential to rank because your target audience might be conducting searches for those particular terms.
Although, every day more and more keywords are getting encrypted by Google, so another way is to check which keyword already your website is getting found for. You can do this with the help of website analytics software like Google Analytics or HubSpot’s Sources report available in the Traffic Analytics tool.
Step 3: Understand the impact of intent on Keyword Research and Analyze Accordingly
The most pivotal factor in your skill to rank well on search engines like Google are now the user intent. Today it’s essential that your web page addresses the issues a searcher intended to resolve than simply have the keyword the searcher used. So, exactly how intent affects the keyword research you do?
For face value, it’s simple to take keywords, but under the surface, these keywords can have various meanings. To your ranking potential, the intent behind a search is so essential that you required being extra-careful while targeting the keyword; the interpretation matters.
Therefore, it’s a good idea to enter this keyword into a search engine by yourself and check what types of results appear. Ensure the type of content Google is closely relevant to what you would intent to create for the keyword.
Step 4: Research related search terms.
It’s a creative step, while you were doing keyword research you might have thought about this. If not, then it’s a great approach to fill out those lists.
If you’re struggling to think about more keywords, that might be people searching for a particular topic, then just take a look at related search terms by putting keywords into Google. When you type any phrase and scroll down to the end of Google results, you‘ll observe some suggestions related to your original phrase. For other keywords, these suggested keywords can spark ideas you may want to take into consideration.
Step 5: To your advantage use keyword research tools.
SEO and keyword research tools such as Ahrefs, SEMrush, and Ubersuggest can assist you to come up with more keyword ideas. Such different ideas are based on perfect match keywords and phrase match keywords that you’ve generated up to this point. This method might give you alternative options that you might not have considered.
Best Keywords for SEO
There are no “BEST” keywords, the audience highly searched those keywords become the best. Thus, with this mindset, it’s up to you to design a strategy that will assist you to rank pages and drive traffic to your website.
For your SEO tactics, the best keywords will take into consideration relevance, authority and volume. If you are looking for highly searched keywords that can considerably compete for based on:
- The level of competition you have to face.
- The quality of content you can create that exceeds the current rankings.
And, you are done!
After figuring the keywords and defining the SEO strategy, ensure to re-evaluate these keywords every few months like once a quarter or even depend on the business need. When you’re able to gain more authority in the SERPs, you will be able to add more and more keywords to your lists. This can help you to handle and maintain your current presence, and then grow in a new market on top of that.
“Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer.” –Neil Patel